I started Blooms By Em on Instagram in 2016 after becoming a qualified Florist as a way to showcase my floral designs to my friends and family. Eventually, people started showing an interest in purchasing my designs, and my small business was born!

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Before I became a florist, I wanted to be a psychologist.

I'm currently completing my Master of Counselling, which I hope to use to help people who are, or have a loved one, experiencing life with a cancer diagnosis.

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I have a fiancé, Layne, who can often be found helping me bump in at venues or cleaning up my messes, and we've been together for almost 9 years. Together, we have a border collie named Ollie. In my spare time I love travelling, camping and baking.

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I love having Blooms By Em as a way to explore my creativity, and I get so excited when I get to discuss your ideas and inspirations, and come up with designs to best represent and reflect what you had imagined.

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I hope to hear from you soon!